To evolve is to live in a constant state of learning, often chameleonic and with detours off the path you first set out to conquer. Emcee N.I.C.E., a veteran Hip Hop artist, producer, writer and all-around creative, has been climbing a long and winding ladder of musical leadership that’s included collaborations with rap icons NAS and 2Pac (posthumously), a song in the Academy Award-winning film “Crash,” and a cover of a Prince song, enthusiastically approved by The Artist himself. Yet all along, the impact N.I.C.E. has been grinding hardest to achieve is as a man with uplifting messages of love, optimism and Christian inspiration tailor made to change the lives of urban youth that need them the most. N.I.C.E.’s path has triumphantly led to the independent chart-topping success of his single “I Got Angels” and debut album on PRAISE – faith-fortified message music bonded with the street heat of urban pop’s hottest hits and, most importantly, powerful metaphorical lyrics kicked by a wise young brother who has lived, strived and studied that of which he speaks. Plus, as an author as well as co-creator of the urban animated series “Da Jammies,” the first black animated music series for kids on Netflix, N.I.C.E. knows no creative limits.
As amazing as the song, are the ways N.I.C.E. was able to muscle market it to chart-topping Billboard sales and airplay charts as the #1 Top Gospel Albums, #1 Gospel Album Sales, #1 Hot Single Sales, and #1 Digital Song Sales, https://soundcloud.com/emceenice/i-got-angels, and rise fast on fourteen other charts measuring independent albums, Christian songs, R&B/Hip Hop albums, and emerging and current artists, with independent ingenuity and digital, direct-to-consumer strategies. Cutting out the middle man, N.I.C.E. turned loose a digital street team that created an all-natural buzz - within online communities and among tastemakers - based solely on the music, sending his song to the top of the charts and bypassing streaming all the while stymieing the major label competition at large. https://www.billboard.com/articles/columns/chart-beat/8022363/kb-emcee-nice-travis-greene-christian-gospel-no-1More Bio